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New Audience (MM #4708) - The Mason Minute
It's Super Bowl Sunday, and this year feels different in many ways. Sure, the contest between the Chiefs and the 49ers is the big story. Many people will tune in just for the commercials or Usher's performance at halftime. All of that amounts to a regular year. But we have to add the Taylor Swift factor into everything this time. While the Super Bowl is always the highest-rated TV program of the year, thanks to Taylor, there could be a whole new audience paying attention to the game. While the game always draws more young females than usual, Tay Tay's attendance could make a big event even more prominent...
Kevin Mason