Domino’s is currently running a commercial for their new stuffed crust pizza. The premise of this ad is that people claim that Domino’s Parmesan Stuffed Crust pizza is better than their old version. There’s only one problem: they’ve never offered this style of pizza before. But people think they have. When you’re the top brand, people often think that a product offered by a competitor is yours. I understand it’s best to be the leader. But in this case, does this say something more? When people are eating another brand, they think it’s Domino’s. But who made money on that pizza? Someone else did…