The onset of Christmas advertising is hitting earlier and earlier. Over the weekend, I saw Christmas commercials for both Walmart and Home Depot. And literally as I’m writing this description for The Mason Minute, a Macy’s holiday commercial is playing on the TV. Many would prefer these commercials start after Thanksgiving or, perhaps, next week…
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I’m not a big fan of hospitals. And while I know that they serve an essential purpose, I don’t know many people who would disagree. I don’t think about hospitals much, but that’s been different the last few days. While on the road over the weekend, I saw a billboard outside of Indianapolis that struck…
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Outside of the mass shootings that we’ve had over the last few days, the biggest news story has revolved around M&M’s. Yesterday they announced that their humanoid spokes”people” were going away. Actress Maya Rudolph will become the new spokesperson for the brand. Some say this is a result of the fake outrage generated about the…
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Like many men, I don’t know a lot about makeup. Now, as someone who’s been married over half his life, I know a few things. But I was shocked to hear that Revlon, one of the world’s largest cosmetic companies, had just filed for bankruptcy. After reading a few news stories about the subject, I…
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The Super Bowl is now in our rearview mirror for another year. And, as always, people are still talking about the ads. Many people watch the game for just the commercials. And this year, I thought most of the ads were good but not great. It’s not easy creating something memorable every year, but consumers…
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Since the Bears are rarely in the Super Bowl, I usually focus my attention on the commercials. Last week I mentioned that a few regular advertisers are sitting this one out. And it looks like this year’s big commercials will all be using celebrities to get your attention…
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Lawyers have been running television commercials for years. Most of these ads are for personal injury services. But I’ve noticed something recently about lawyers on TV…
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I know a little bit about adverting. Both my wife and I have spent most of our adult lives involved with media in some way. And this year’s mid term elections have reminded us that truth in adverting is often lacking, especially in political ads…
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The only people who love commercials are those who actually make a living from them. And while technology has improved ad targeting, there has to be a way to improve our experience with those dreaded ads we can’t avoid…
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Recently I’ve noticed the phrase ‘back by popular demand” coming up in numerous ads. I’ve always thought that the phrase was a bit of a cliche. Is the populace really making these demands?
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