Marketing is a process that is constantly evolving. In recent years technology has played an increasing role. Years ago, people would clip coupons to get discounts. Then we were encouraged to carry a loyalty card. Now, everybody wants us to download the app. Most of the time, that’s where I draw the line. If you…
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If you have a fitness tracking app on your arm or smartphone, you likely try to get 10,000 steps in per day. But have you ever wondered why that is the number we should try to achieve? I was curious and did some research. And I found out something interesting…
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Retailers have been using loyalty and rewards programs for years. I think grocery stores were the first to use these, maybe 40 years ago. These days, most stores offer something to benefit their customers. And one of the biggest restaurant chains in the world has just announced they’re launching one too…
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Recently, I have gotten a few it’s time to update your password emails. Every day I see another news story about hackers and password breaches. So I decided to do some research about how many websites and apps I need to update…
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Sports betting in Tennessee was legalized last year. But, unlike any other state, the only way to bet is through online websites and apps. The new law went into effect in November, and the action was huge. But, I wonder does this form of gambling have the potential to cause additional problems versus other forms?…
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In today’s workplace we’re often being asked to use new tools and technology. Now, I don’t think that’s a bad thing, but it definitely will keep you on your toes. However, it can cause some frustration…
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If you’ve updated your phone recently you might notice that many apps are now offering a dark mode. Some phones and apps have had this function for awhile, but now it’s really being pushed. And of course, I don’t understand why…
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I heard a story on the news the other day about a neighborhood in Indiana where cats have begun disappearing. I know that we have some pet tracking technology, but I think we’re missing something…
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