The first round of the NFL playoffs wrapped up tonight. It’s called the Wild Card round. And that rubs me the wrong way. While yes, every wildcard team plays, so do the majority of division-winning teams. I understand branding and marketing. I’ve been involved with that almost my entire life. So I understand why they…
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Every now and then, I love a good conspiracy theory. And the ones I love are usually marketing-related. I’ve long been fascinated with the story of New Coke. Was it all a marketing ploy? Will likely never know. With all the discussion of Cracker Barrel the last few weeks, some are saying this was all…
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Vanderbilt University caused quite a stir around Nashville this week. To some, it’s no big deal, but to others, including some alumni, it’s treasonous. The school debuted a new logo, and everyone is talking…
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When I was young I always read magazines like Sports Illustrated, The Sporting News and SPORT. The Sporting News and SPORT are long gone. And now it looks like Sports Illustrated may be on life support, but only as a magazine…
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Sometimes when a business is failing they change their name. But’s rare to see a name change for a successful business or brand. Nashville’s city bus service recently changed their name and it has me scratching my head…
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Marketing and branding have always been a passion for me. They interested me even before I knew what they were. When I worked in radio it took me years to realize that I was truly a marketing guy. When it comes to marketing and branding I didn’t think it was possible to shock me. But…
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Every now and then I discuss the hazards of being an ‘internet guy’. That’s exactly what we’re doing today…
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