I’ve never given this much thought, but the folks at Charmin say many people have an issue tearing their toilet paper. They’ve spent years studying the subject and feel they have a solution to fix this issue. It’s starting to hit stores, and it’s called smooth-tear toilet paper. Instead of being perforated in a straight…
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Toilet paper isn’t the most glamorous thing to talk about. But in recent years toilet paper has become much more difficult to buy. For example, there are way too many choices on the store shelf…
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Marketing and branding have always been a passion for me. They interested me even before I knew what they were. When I worked in radio it took me years to realize that I was truly a marketing guy. When it comes to marketing and branding I didn’t think it was possible to shock me. But…
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