consumers

Consumer Boycotts (MM #4118)

New research shows us that consumer boycotts are on the rise. And this isn’t something that just young people are doing. People of all ages are sending a message to companies they’re watching. And these actions aren’t solely politically-based. Many want businesses to be more socially aware. The biggest question is, will companies start rethinking…

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The Consumer (MM #4096)

Do you remember the old saying, the consumer is king? Well, I sure don’t feel like royalty these days. Business gains are sky high, and so are the prices of gas and groceries. Over the last few years, profits have been down because of COVID-19. And right now, we’re the ones paying the price…

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Brand Loyalty (MM #1937)

Many say that baby boomers are loyal to the products they use. But that brand loyalty has gone out the window since those companies stopped caring about us. In today’s world it’s ALL about profits, and sadly that means loyalty is long gone…

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Knowing Your Value (MM #1717)

As the world of retail changes both the retailer and consumer need to change their perceptions. For the consumer, knowing your value to a store or business is extremely important. As traditional stores compete with online retailers for your business, you’re now more valuable as a consumer than ever before..

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Product Sizes (MM #1457)

I’m sure you’ve noticed this over the last few years but more and more products are shrinking in size while the price remains the same. It’s one deceptive way of cutting costs on their end. But have you noticed lately that they’re raising prizes and cutting product sizes all at the same time?

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