ice bucket challenge

Another Challenge (MM #5145)

In the Summer of 2014, the ALS Ice Bucket Challenge was all the rage on social media. It was a viral sensation. It went away as quickly as it appeared. I shouldn’t be shocked, but another challenge is upon us eleven years later. This time, a student organization at the University of South Carolina has…

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The Latest Trend (MM #4901)

Social media has occupied my life for nearly two decades. I make my living from it and spend much of my free time creating content, too. It’s definitely changed since the early days when most people spent time only on MySpace. Yes, social media has become much more political, and that’s both good and bad….

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