Yesterday I talked about Vanderbilt University debuting a new school logo. And speaking of logos, that got me thinking about the NCAA basketball tournament. Have you noticed something different about every team jersey this year? They’re all starting to look like NASCAR uniforms…
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Have you ever noticed when hotel chains rebrand? They create a new logo and claim to remodel the rooms. But often, they just cover everything up with a fresh coat of paint and little else…
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I’ve been involved with marketing for a long. From my radio years to the decade I’ve been in the music business. And there’s on thing that always amazes me; why companies are constantly changing logos. Does it really work? I’ve rarely seen the proof…
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Marketing and branding have always been a passion for me. They interested me even before I knew what they were. When I worked in radio it took me years to realize that I was truly a marketing guy. When it comes to marketing and branding I didn’t think it was possible to shock me. But…
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Some people are consumed with logos and labels rather than the products they represent. I’ve never really been too concerned with that kind of status symbol….
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The old way doesn’t always need to change! I know, I’m speaking like an old man right now….
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