Have you seen those late night TV commercials that tell you to call tomorrow if your last name starts with the letter M through Z? What if I call today? Will I NOT get the discount? Are you kidding me? I’m betting you are…
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I’ve been involved with marketing for a long. From my radio years to the decade I’ve been in the music business. And there’s on thing that always amazes me; why companies are constantly changing logos. Does it really work? I’ve rarely seen the proof…
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I was refilling my liquid soap the other day and while it looked the same something has changed. Now my Dial soap claims to be the “Total Clean Formula”. So, what did my old Dial soap do?
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In my job I get a ton of email, and because I work for a bunch of companies I have numerous email addresses. I’m nowhere near the norm. Recently I was reading a news story about emails and marketing and it mentioned something interesting about your email address; or should I say addresses?
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So what is the biggest lie that someone can tell you? I’m totally serious, here. I think I may have stumbled on the definitive answer…
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It’s tough getting older. As you age, the marketing folks spend less time trying to market things to you, and tend to ignore you. And that can be a tough thing to accept…
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Every now and then the ole BS meter goes off. And for me, the BS meter went off BIG time the other day…
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I’m sure that you’ve heard about this too. But what I want to know, is what you think about it!
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I’m a marketing guy. And every now and then, the marketing people get the attention of marketing guys like me… in addition to everyone else…
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