Sometimes when a business is failing they change their name. But’s rare to see a name change for a successful business or brand. Nashville’s city bus service recently changed their name and it has me scratching my head…
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Do you ever feel like you don’t matter? And I’m solely speaking of the big picture. Sure, we matter to our family and friends, but are we as important as we once were?
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Sometimes late at night my mind tends to wander. The other night I was thinking about appliance colors. Harvest gold was once popular, so why not red? Exactly who determines the color of our appliances? Wouldn’t people really prefer even more color choices?
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Talk of the election isn’t going away anytime soon. And the people who conduct polls and research are pulling out their hair. Doing research has always been challenging, and it just got worse…
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Through the years I’ve worked in 10 different cities and had lots of jobs. But the more I think about it, I’ve really only had one job; figuring out what people like. It may be oversimplifying things, but when I worked in radio my job was to figure out what people like. An today the…
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Today, I’m tackling a subject that has been bothering me for quite awhile. Why do they insist on turning my Dairy Queen Blizzard upside down before they hand it to me? I know it’s a marketing thing, but why…
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Have you seen those late night TV commercials that tell you to call tomorrow if your last name starts with the letter M through Z? What if I call today? Will I NOT get the discount? Are you kidding me? I’m betting you are…
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I’ve been involved with marketing for a long. From my radio years to the decade I’ve been in the music business. And there’s on thing that always amazes me; why companies are constantly changing logos. Does it really work? I’ve rarely seen the proof…
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I was refilling my liquid soap the other day and while it looked the same something has changed. Now my Dial soap claims to be the “Total Clean Formula”. So, what did my old Dial soap do?
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In my job I get a ton of email, and because I work for a bunch of companies I have numerous email addresses. I’m nowhere near the norm. Recently I was reading a news story about emails and marketing and it mentioned something interesting about your email address; or should I say addresses?
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