Christmas In July (MM #3046)
Throughout the month I have heard of so many companies having Christmas in July sales. To me, it seems like there have been more than ever before. So I wonder, why?
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marketing
Store Warranty (MM #3002)
Every now and then you still run into a store that offers a warranty. But of course it seems that nearly every store warranty comes with a catch. Over the weekend I found out for myself…
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Scents And Smells (MM # 2898)
For a long time I’ve wondered who actually comes up with the scents and smells for products. Is this a function that is driven by the marketing department, or consumer driven?
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Naming Rights (MM #2864)
Arguing about sports is something that most fans do on a regular basis. And while we can all find something to argue about there is one topic I think we all agree on. Stadium naming rights are a topic we all hate…
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Name Change (MM #2749)
Sometimes when a business is failing they change their name. But’s rare to see a name change for a successful business or brand. Nashville’s city bus service recently changed their name and it has me scratching my head…
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You Don’t Matter (MM #2275)
Do you ever feel like you don’t matter? And I’m solely speaking of the big picture. Sure, we matter to our family and friends, but are we as important as we once were?
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Colors (MM #2159)
Sometimes late at night my mind tends to wander. The other night I was thinking about appliance colors. Harvest gold was once popular, so why not red? Exactly who determines the color of our appliances? Wouldn’t people really prefer even more color choices?
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Polls and Research (MM #2063)
Talk of the election isn’t going away anytime soon. And the people who conduct polls and research are pulling out their hair. Doing research has always been challenging, and it just got worse…
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What People Like (MM #1966)
Through the years I’ve worked in 10 different cities and had lots of jobs. But the more I think about it, I’ve really only had one job; figuring out what people like. It may be oversimplifying things, but when I worked in radio my job was to figure out what people like. An today the…
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Upside Down (MM #1965)
Today, I’m tackling a subject that has been bothering me for quite awhile. Why do they insist on turning my Dairy Queen Blizzard upside down before they hand it to me? I know it’s a marketing thing, but why…
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