Running my own business for nearly 20 years, I learned many things. One of the biggest lessons was knowing when to pivot. They may not teach that in business classes, but it was an important lesson. I adjusted the focus of my business a few times through the years, and it worked well. But I also missed a few chances to change direction and paid the price. Many social media sites also feel the need to change direction. Sometimes, it works, and other times…

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